Marketing's Latest 3/31/25
- AMA Marketing Team
- Mar 31
- 2 min read
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
Coca-Cola has refreshed their iconic "Share a Coke" campaign for Gen Z, focusing on ways to engage online with "digital natives." The personalized bottles remain, but Coke has launched a digital hub to allow users to connect with other Coke lovers, express their feelings, and digitally personalize cans and bottles should they be unable to find a soda with their names. Gen Z is often characterized as an age cohort that is terminally online yet craves authentic connection, and Coke is attempting to capitalize on this dichotomy with their latest marketing effort.
Twix ditches left-right divide for new brand position around unity
Twix has put an end to its long-running "Left vs. Right" ad series, instead opting for a message of unity with their new campaign. With the tagline "two is more than one," Mars is aiming for their new take on the classic candy to resonate with Gen Z consumers, whom polls frequently show to be exhausted with the hyperpolarization present in America today. With Gen Z expected to account for some $28 billion in the confections market by 2030, Twix is leaning in hard to try to capture the attention of this vital cohort.
Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt
California Pizza Kitchen celebrated its 40th birthday in an unconventional way this year: by faking a midlife crisis. With spots featuring '90s-style graphics and music and painfully cringey slogans like "Fresh. To. Death" and "get that bag," CPK shocked their consumer base by revealing that the whole campaign was a PR stunt shortly after the ads aired. A mockumentary-style clip featuring actress Busy Phillips (who once worked at as a hostess at of the chain's locations) served as a tell-all for confused customers, while also humorously celebrating a major milestone in the classic restaurant's history.
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