How Hollywood stunt pros pulled off an Oscars ad stunt
The Oscars, in partnership with ABC network parent company Disney and global brands like Samsung and L'Oréal Paris, created a massive, six-spot ad campaign featured during this year's awards. The run of commercials featured action-packed stunts carefully choreographed to celebrate Hollywood's stunt community and culture, and to showcase the strength of Angelanos as LA grapples with the destruction of the recent wildfires.
Why Bombay Sapphire is using DJ sets and office happy hours to push gin
The iconic gin brand Bombay Sapphire has partnered with singer Rebecca Black in a campaign entitled "Tastes Like It's Friday," designed to raise awareness around gin and and the many misconceptions the public has about the spirit. While gin continues to grow in the US, with celebrity-backed brands like Ryan Reynold's Aviation Gin gaining traction not only for themselves, but for more premium niche labels like Hendrick's and Scapegrace, the liquor lags far behind sales of perennially popular spirits like vodka and whiskey. Bacardi-owned Bombay Sapphire sees this gap as an opportunity to grow gin even further in the American market, and is hoping to use the ever-popular advertising strategy of online content creation to level the playing field.
Saucony celebrates intersection of running and culture for global ads
Running brand Saucony has launched an ambitious ad campaign entitled "Run As One" centered around the intersection of running and global culture, hoping to drive growth for the shoe company as the market for running apparel continues to grow more even more competitive. The campaign, showing how running together can cross cultural lines and give people a shared sense of purpose, comes at a critical time for the company. Upstart brands like HOKA and Swiss cultural phenomenon ON have been eating away at a market long dominated by brands like Nike, Asics, Saucony, New Balance, and even Adidas. As more casual runners (and some serious ones) in younger generations lean away from antiquated styles offered by legacy running brands, Saucony and its age-old competitors have found themselves fighting for market share that has been unchallenged for years.
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