Just did it: Women-focused Super Bowl LIX ads score as other marketers falter
Purpose-driven ads scored big at the Super Bowl this year, with Nike's star-studded, female-athlete-focused commercial leading the pack. Similar ads with a feminist bent purpose did well with audiences this year, even as commercial effectiveness was rated the lowest it has been in half a decade.
Adidas tackles sports sideline pressures with 'You Got This Campaign
Adidas, hot on the heels of their perennial sportswear rival Nike, has released an ad entitled "You Got This," with a raft of professional and amateur athletes facing (and overcoming) moments of self doubt. The commercial is also being paired with a sidelines awareness program, designed to help athletes receive useful advice off the court and field as well as on. Adidas and Nike have long locked horns in the incredibly competitive sports apparel market, and with Nike's big-name Super Bowl ad, Adidas is now playing catch-up.
True Religion centers on authenticity for 'Own Your True' brand platform
True Religion has released a new campaign entitled "Own Your True," focused on the individuality of the brand's consumers. Partnering with Brazilian pop star Anitta, the iconic denim company is leaning into their maverick status with this new push, encouraging their customers to live their lives their way (and wear True Religion while they're doing it).
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