27% of CMOs remain reluctant to adopt generate AI: Gartner
Industry surveys report that almost 25% of CMOs are reluctant to adopt generative AI in their operations. Many of these holdouts seem unwilling to take the plunge on this as-of-yet largely untested technology, and are wary of customer reservations. However, "high-performing" firms (that is, companies that outperform analyst expectations of metrics like growth and revenue) have an 85% adoption rate of models like ChatGPT, and have reported unprecedented boosts in productivity.
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
Coca-Cola has released an all-new flavor, Coke Zero Orange Cream, along with its entry into the health beverages market, the prebiotic soda Simply Pop. The company's new offerings come at a time when traditional American staple products (especially soda) have come under fire for their incredibly unhealthy sugar or fat content and/or myriad of artificial ingredients. Coca-Cola is pivoting to reflect emerging customer tastes while trying to maintain brand continuity as a ever-present and universally beloved icon of American consumer culture.
Adobe secures data collaborations between brands, publishers with new tool
Adobe has introduced a pioneering data collaboration service that allows brands to collaborate with ad publishers to make use of real-time first-party data. Coca-Cola and Warner Brothers are among some of the firms using the new service, among other big-name companies. The service permits brands and publishers to work more closely, allowing real-time adjustment of ad campaigns and giving firms a better snapshot of how their customer bases behave.
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