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AMA Marketing Team

Marketing's Latest 10/16/2024

Kim Kardashian’s Latest collaboration with Beats by Dre includes a redesigned portable speaker and a slyly humorous ad

The latest ad campaign for Beats by Dre features Kim Kardashian and comedian Ben Marshall, promoting the redesigned Beats Pill Speaker. The ad showcases Kardashian’s daily life with Marshall acting as her devoted DJ. The campaign also follows previous successful partnerships between Beats and Kardashian including special edition Beats Fit Pro and Beats Studio Pro. This collaboration highlights Kardashian's playful self-awareness and her influence in the fashion and tech industries. 

 

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McCafe At Home worked with Puerto Rican artist Lunay

McCafe At Home and Puerto Rican Reggaeton artist Lunay are collaborating for a social media campaign during Hispanic Heritage Month. The campaign received over 250 million impressions with Lunay sharing his passion for music, hIs inspirations, and the importance of staying connected to his Puerto Rican roots. Lunay emphasizes the significance of authenticity and brand partnerships and highlights his positive experience with McCafe At Home, particularly enjoying the VIP soundtrack experience that allowed him to connect closely with his fans. 


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Spokesperson Ryan Reynolds appears in a Mint Mobile commercial 

There has been a significant increase in ad awareness for Mint Mobile in quarter three, driven by a substantial rise in the number of commercials aired during high viewership periods like live sports and election news. The company’s marketing strategy, led by Ryan Reynolds focuses on testing and optimizing ads to drive search queries and website traffic. Other brands like the NFL Network and Amazon also saw notable gains in ad awareness during this period. 


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